International Dating For Internet Nationals

Say sheesh in Chinese!

Hitting the web has never been easy and hitting the right date is easier than done. But with internet, any national can date any other national across the world and with the advent of emerging economies such as Brazil, China and India, dating industry has arrived internationally, says the market analysts. According to Online Personals Watch, dating industry’s leading business analysis website, china leads the pack with expected revenue of $315 million by 2014. Chinese market has been dominated by the Nasdaq listed Jiayuan.com, which claims to have over 60 million subscribers. This says the arrival of local online rivals for the American businesses, www.e-llure.com,  who are swimming in the foreign markets to have a bigger share in the pie. International dating scene has been picking up slowly for the past decade and has caught a gigantic ride for the last couple of years with multifold revenues and millions as subscribers. Markets such as Europe and China will become the mainstream revenue centers for many dating businesses that will capitalize on these newer geographies.

East Vs West

Internationally, specifically in the eastern part of the world, dating has been an off culture attitude compared to the west. Dating has never been considered as an off stigma in the west while the eastern philosophy gives dating a rather different perspective. This made the local players jump into fray making the western dating businesses a run for money. Knowledge about the local culture made the home grown entrepreneurs market their products well.

Considering the Indian market, one of the largest and fastest growing in terms of dating demographics, is showing a growth of over 20% year on year. According to an article in India’s leading newspaper, Times of India, dating industry is significantly different when compared to the western market.  India being a country which respects the culture and traditional heritage, has offered internet solutions respecting the sentiments of its people. Market leaders like Bharatmatrimony.com and shaadi.com have been a dating  site of the sort which caters to the marriage market. Conceptually, speed dating or round robin dating would be a taboo for a country which still places marriage at its center. This gives opportunity for sites such as e-llure.com to differentiate their products when entering into Indian or Chinese market. Business tie-ups with startups such as twomangoes.com or mymitra.com will make sense for the western dating businesses that are looking to foray into Indian dating industry.

Social network or International Dating

Facebook with over 500 million subscribers have challenged the way the world socializes itself. Social networking sites such as Facebook and twitter etc. are giving dating businesses a hard run as the reach of the social networking websites have penetrated well into the international scene. Many Facebook applications as well as other social networking websites have become the key for the dating businesses to get into the social media dating scene to gain international visibility. International dating as a market place has shrunk and many veterans in the online dating industry says that the business now should have to take the app route by introducing their applications catering to their customers who live across borders.